Hi, my name’s Rob Herman, and today, I’d like to talk to you about reputation marketing. Now, I just want to pause for a moment, and let you hear that again. This is reputation marketing that I’m talking about, which is a lot different than reputation management.
Management is more of a passive practice, where things come in, and once they come in, then you take steps to, to manage whatever it is that came in, whether it be good, you take it down a certain avenue, or if it’s, you know, neither good nor bad. It’s just run of the road, you know. You put that into another certain avenue, and then if it’s bad, you take it to another certain avenue.
But marketing is actually a proactive term. It’s an action. So what I’m going to talk about today, is reputation marketing, and how that really benefits businesses in today’s marketplace.
So what do I mean by reputation marketing? Okay, the first thing that you have to consider, when you’re doing reputation marketing, is what your business or what your service stands for. Does it stand for quality? What does it stand for …what’s your unique selling proposition; and does everyone in your business understand what that is?
Going forward what you have to do is you have to create a five star or a high quality vision within your infrastructure. So what do I mean by that? If you have your idea of the customer service that you should be providing, that needs to be trickled down throughout your upper management, throughout your management, and right down to your sales level, receptionist, and so on, and the reason being is you all have to be on the same page in order to create a true experience that would equate to a five star experience for your customer.